Waste Segregation at source is crucial

Catch Salt & Spices has changed the bin colors on all its packaging, helping consumers identify the right bin in which the empty pack needs to be disposed.

We request all corporates to color the Tidyman logo on their packaging for proper waste segregation.

Calling all Corporate & Individuals to
For Proper Waste Segregation
PLEDGE NOW

We request all corporates to color the Tidyman logo on their packaging For Proper Waste Segregation.

Lets pledge now and join the movement for responsible waste Disposal and Segregation

What is The Tidyman?

What is The Tidyman?

The Tidyman symbol is a globally recognized icon depicting a figure disposing of trash in a bin. It promotes responsible waste disposal and environmental cleanliness. The symbol is commonly found on product packaging and public waste bins, reminding individuals to dispose of waste properly.

How to Segregate Waste?

Dry Waste

Paper, cardboard, newspapers
Empty Plastic bottles, wrappers, and containers
Metal cans, aluminum foil
Empty Glass bottles and jars

Wet Waste

Fruit & vegetable peels
Food scraps & leftovers
Tea bags, coffee grounds
Garden waste (leaves, flowers)

Hazardous Waste

Medical waste
Batteries, electronic waste
Sanitary waste
Broken glass, contaminated materials

Why Waste Segregation Matters?

India generates 62 million tonnes of waste each year. By 2050, this number is projected to multiply three fold. [1]
Out of 62 million tonnes waste gernerated, 70% is collected, of which about 12 million tonnes are treated, and 31 million tonnes is left untreated in landfill sites. [2]
Only 20% of the collected waste undergoes proper treatment, rest remains untreated as it is not segregated properly. [3]
*Source: [1] [2] [3]

Waste Segregation made easier

FAQ

What is the Tidyman symbol?

The Tidyman symbol is a globally recognized icon depicting a person disposing of litter correctly. It serves as a reminder to maintain cleanliness and proper waste disposal.

What is waste segregation?

Waste segregation involves separating waste into different categories—such as Wet, Dry, and Hazardous materials—to facilitate proper disposal and recycling.

Why is waste segregation important?

Proper waste segregation reduces the amount of waste that ends up in landfills, minimizes environmental pollution, and enhances the efficiency of recycling processes.

How should I segregate my household waste?

Households are encouraged to separate waste into three streams: Hazardous Waste (Red Bin): Items like batteries, cleaning agents, and electronic waste. Dry Waste (Blue Bin): Plastic, paper, metal, and wood. Bio degradable (Wet) Waste (Green Bin): Food scraps, vegetable peels, and other organic matter.

Disclaimer:
This campaign is a responsible initiative by DS Group, solely for informational and eco-awareness purposes. Data is sourced from referenced materials. All trademarks belong to their respective owners; we do not intend to infringe any IP rights.

Message from The Brand

At DS Group, sustainability is at the heart of everything we do. As part of our commitment to a cleaner and greener future, we launched "Catch The Right Bin", a campaign dedicated to promoting responsible waste segregation.

Now, with "Adopt The Tidyman", we are taking this initiative a step further—leveraging the globally recognized Tidyman symbol to encourage individuals, communities, and brands to actively participate in proper waste disposal.

We invite brands and businesses to join us in this movement, integrate the Tidyman into their initiatives, and champion the cause of responsible waste management.

Join us in making a difference—because every small action counts toward a better tomorrow.
#AdoptTheTidyman #CatchTheRightBin

DID YOU KNOW

In India, only 12 million tons of waste out of 62 million tons is properly treated because it is correctly segregated. The remaining waste remains untreated, turning into massive garbage dumps.

In India, only 12 million tons of waste out of 62 million tons is properlytreated because it is correctly segregated. The remaining waste remainsuntreated, turning into massive garbage dumps.

Importance of Proper Waste Segregation

Currently we are able to treat only 1.2 crore Tons of waste out of 6.4 Cr total waste as the remaining is in unsegregated form. Waste Segregation at source is crucial to manage the environment.

#Tidyman Champions

Spot & Win

We have placed several billboarding in Gurgaon to spreading awareness. can you spot them? Take a picture and post it on your social with the hashtag #AdoptTheTidyMan & win exclusive prizes!